# Actually Asked

> Actually Asked reads what a website's visitors ask, answers it from the site's own pages, and keeps the site's FAQ current. Merchants manage it in a web dashboard, from the Shopify admin, or from an AI assistant over MCP.

Answers come only from the site's own sources: its pages, a help center or knowledge base the merchant adds, and PDF or Word files the merchant uploads, which can be private. When they don't cover a question, the visitor is pointed to the site's contact page and can leave an email. A question several visitors ask is answered and added to the FAQ on its own; the merchant can edit, pin or remove any entry. The FAQ installs with two lines on any site, or as a block in a Shopify theme. The free plan includes 50 AI answers a month.

## Features

- [Inline FAQ](https://actuallyasked.com/features/inline-faq): A FAQ section in your page, not a chat bubble.
- [Highlight to ask](https://actuallyasked.com/features/highlight-to-ask): Visitors select a sentence and ask about it.
- [Self-improving FAQ](https://actuallyasked.com/features/self-improving-faq): The questions visitors ask most join your FAQ.
- [Weekly gap report](https://actuallyasked.com/features/weekly-gap-report): What visitors asked and your site couldn't answer.
- [Leads](https://actuallyasked.com/features/leads): Visitors who leave an email, ready to reply to.
- [Shopify app](https://actuallyasked.com/features/shopify-app): A theme block, product FAQs and policies.
- [MCP](https://actuallyasked.com/mcp): Manage your FAQ by asking Claude, ChatGPT or another assistant.

## Use cases

- [Online stores](https://actuallyasked.com/use-cases/online-stores): Shopify, WooCommerce, Squarespace and custom shops.
- [SaaS and apps](https://actuallyasked.com/use-cases/saas-and-apps): Pricing, plans and "does it do X" on marketing pages and docs.
- [Travel and hospitality](https://actuallyasked.com/use-cases/travel-and-hospitality): Hotels, rentals and tours: check-in, cancellations, what's included.
- [Services and clinics](https://actuallyasked.com/use-cases/services-and-clinics): Agencies, clinics, studios and coaches: booking, pricing, what to expect.

## Integrations

- [Shopify](https://actuallyasked.com/features/shopify-app): A theme block, product FAQs and policies.
- [Shopify App Store listing](https://apps.shopify.com/actually-asked): where a store installs the app
- [WordPress](https://actuallyasked.com/integrations/wordpress): A Custom HTML block, or every page from the footer.
- [Webflow](https://actuallyasked.com/integrations/webflow): A Code Embed, and the script in your site's footer code.
- [Framer](https://actuallyasked.com/integrations/framer): The Marketplace plugin, or one component pasted onto your canvas.
- [Squarespace](https://actuallyasked.com/integrations/squarespace): A Code block where the FAQ should show.
- [Any website](https://actuallyasked.com/integrations/website): Static HTML, React, Next.js or your own templates.
- [All integrations](https://actuallyasked.com/integrations): every site builder and assistant it works with

## MCP server

Actually Asked is a remote MCP server for managing a website's FAQ, listed in the official MCP Registry as `com.actuallyasked/mcp`.

- Address: https://mcp.actuallyasked.com/mcp (Streamable HTTP)
- Sign-in: OAuth 2.1 with PKCE. Authorization server: https://actuallyasked.com (metadata at https://actuallyasked.com/.well-known/oauth-authorization-server). Client ID metadata documents and dynamic client registration are both supported.
- Personal access tokens (Authorization: Bearer) for Claude Code, Cursor, Codex and scripts, made on the MCP page in the account.
- Each connection reaches one account. Tools cover the account's sites, visitor questions, leads, FAQ entries, groups and page rules, a search over the site's own pages, and install instructions with a check.
- [Manage your FAQ from Claude or ChatGPT](https://actuallyasked.com/mcp): what an assistant can do and how to connect it
- [Set up Actually Asked](https://actuallyasked.com/setup.md): the steps an assistant follows to connect Actually Asked and put the FAQ on a site
- [A Shopify MCP server for your store's FAQ](https://actuallyasked.com/mcp/shopify): Your store's FAQ, questions and leads, from your assistant.
- [Manage your FAQ from Claude](https://actuallyasked.com/mcp/claude): Add it from Claude's connectors directory.
- [Manage your FAQ from ChatGPT](https://actuallyasked.com/mcp/chatgpt): Add it as an app in ChatGPT's developer mode.
- [Manage your FAQ from Claude Code](https://actuallyasked.com/mcp/claude-code): One command, then sign in from /mcp.
- [Manage your FAQ from Cursor](https://actuallyasked.com/mcp/cursor): Add it in one click, then sign in.
- [Manage your FAQ from Codex](https://actuallyasked.com/mcp/codex): Two commands in the Codex CLI.

## Compared with

- [An AI chatbot alternative that lives in the page](https://actuallyasked.com/compare/ai-chatbots): An AI FAQ in the page instead of a chat window.
- [A Tidio alternative that answers in the page](https://actuallyasked.com/compare/tidio): Answers in the page, where Tidio opens a chat.
- [An Intercom alternative that answers in the page](https://actuallyasked.com/compare/intercom): Answers in the page, where Intercom's Fin answers in the Messenger.
- [A LiveChat alternative that answers in the page](https://actuallyasked.com/compare/livechat): Answers in the page, where LiveChat answers in a chat window.
- [A Crisp alternative that answers in the page](https://actuallyasked.com/compare/crisp): Answers in the page, where Crisp's Hugo answers in a chat widget.
- [A tawk.to alternative that answers in the page](https://actuallyasked.com/compare/tawk-to): Answers in the page, where tawk.to opens a chat.
- [A Zendesk alternative that answers in the page](https://actuallyasked.com/compare/zendesk): Your help center's answers in your pages, where Zendesk opens a widget.
- [A Freshdesk alternative that answers in the page](https://actuallyasked.com/compare/freshdesk): Your knowledge base's answers in your pages, where Freshdesk opens a widget.
- [A Help Scout alternative that answers in the page](https://actuallyasked.com/compare/help-scout): Answers in the page, where Help Scout's Beacon opens.
- [A Gorgias alternative for answers in your store's pages](https://actuallyasked.com/compare/gorgias): A FAQ you control that answers in the page, where Gorgias answers in chat.
- [A Moose alternative for a FAQ that answers in the page](https://actuallyasked.com/compare/moose): A FAQ that answers in the page, where Moose answers in a chat widget.
- [A StoreFAQ alternative that answers in your FAQ](https://actuallyasked.com/compare/storefaq): Answers under your FAQ, where StoreFAQ opens a chatbot.
- [An Elfsight FAQ alternative that grows itself](https://actuallyasked.com/compare/elfsight): A FAQ that writes and grows itself, where Elfsight's is typed in.
- [Shopify Knowledge Base, and a FAQ on your store](https://actuallyasked.com/compare/shopify-knowledge-base): A FAQ on your own pages, beside what Shopify tells AI agents.

## Guides

- [Shopify FAQ page: what to write and how to add it](https://actuallyasked.com/guides/shopify-faq-page): What shoppers ask a Shopify store before they buy, a template for the answers, and how to add the FAQ in Horizon or Dawn without an app.
- [7 Chatbase alternatives, compared](https://actuallyasked.com/guides/chatbase-alternatives): Six chatbots that answer from your own content, and one FAQ that answers in the page instead.
- [FAQ page examples, and what they have in common](https://actuallyasked.com/guides/faq-page-examples): Ten real FAQ pages from online stores, software and services, with their questions quoted, and the habits the good ones share.
- [How to write FAQs your customers actually read](https://actuallyasked.com/guides/how-to-write-faqs): Eight steps from the questions customers really ask to a FAQ that stays true, with a template for each entry and for the page.
- [Shopify FAQ apps compared](https://actuallyasked.com/guides/shopify-faq-apps): Seven Shopify apps for a FAQ, from accordions you type to AI that answers shoppers, and Shopify's own Knowledge Base.

## Free tools

- [FAQ gap finder](https://actuallyasked.com/tools/gap-finder): Paste your site's address and see the questions visitors likely have that your pages don't answer.
- [FAQ schema generator](https://actuallyasked.com/tools/faq-schema-generator): Type your questions and answers, and get the FAQPage JSON-LD and the same FAQ as HTML to paste.
- [llms.txt generator](https://actuallyasked.com/tools/llms-txt-generator): Paste your site's address and get an llms.txt that lists its pages, each with what the page says about itself.
- [Sitemap validator](https://actuallyasked.com/tools/sitemap-validator): Check your sitemap against the sitemaps protocol: its format, size, addresses and dates, and whether its pages load.
- [Refund policy generator](https://actuallyasked.com/tools/refund-policy-generator): Answer a few questions about returns and refunds, and get a plain-language policy for your store.
- [Shipping policy generator](https://actuallyasked.com/tools/shipping-policy-generator): Say how fast you ship, where, and what it costs, and get a plain-language shipping policy for your store.

## More

- [Pricing](https://actuallyasked.com/pricing): Free, Starter, Growth and Premium, monthly or yearly
- [FAQ](https://actuallyasked.com/faq): plans, installing, Shopify, privacy and how answers are written
- [Guides](https://actuallyasked.com/guides): how-tos and roundups about FAQ pages and FAQ apps
- [Free tools](https://actuallyasked.com/tools): every free tool, none needing an account
- [Privacy policy](https://actuallyasked.com/privacy)
- [Terms of service](https://actuallyasked.com/terms)