Feature · Highlight to ask

Ask about any sentence on the page

A shopper selects the words that confuse them and asks. They get an answer from your pages, and you learn which sentences need rewriting.

Try it

Select a sentence and ask about it.

This is a product page with highlight to ask turned on. Select any sentence, or tap one, and ask. The list on the right is what the store sees.

fernandfield.com/products/waxed-jacket

Try it: select any sentence below, then press Ask about this.

Waxed field jacket

€240

Made from 8 oz British waxed cotton with a brushed cotton lining. Re-wax once a season to keep it showerproof. Cut for layering, so it runs a size large. Ships in 1–2 days from our Porto workshop. Free returns within 30 days, unworn and with tags.

How it works.

  • Answers in place

    The question opens next to the selected text and the answer streams in. Nobody leaves the page.

  • Only from your pages

    Answers come from your own content. If your pages don't cover it, the shopper is pointed to your contact page.

  • See what confuses people

    Each highlight is logged with the sentence and the page, so you can see where shoppers get stuck.

See what your visitors actually ask.

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